The ‘Montgomery Promenade’ site, looking toward Princeton Airport along Route 206. (click to expand, image via Google Streetview)

According to a report by Sophie Nieto-Munoz at NJ Advance Media, Whole Foods Market is planning to open a new supermarket in Montgomery Township, less than a mile from the Princeton town line. The site (click here for map) is the proposed ‘Montgomery Promenade’ development, which was formerly a VW dealership, next to Princeton Airport, and near the intersection of Route 206 and 518. Plans for a bowling alley at this location have apparently fallen through, but Whole Foods Market (which was recently acquired by Amazon.com) will be moving in instead.

If the new supermarket opens as proposed, it would provide local shoppers with another option for groceries, but also potentially create significant competition for local stores like McCaffrey’s Supermarket and the Whole Earth Center. More information about the Montgomery Promenade development is available at this website, which apparently has not yet been updated to include the Whole Foods announcement.